Hey I’m Allison Rhea

I’m passionate about helping people use their time and energy in a way that aligns with their purpose. Few things make me happier than seeing someone go from feeling tired and overwhelmed to energized and motivated.

I’m not naturally an ultra-organized, type A person. In fact, I’d say I my default state is somewhat frazzled. That’s one reason I love time management strategies, habit formation, and goal-setting so much. Learning ways to add structure and reflection into my life has helped me in profound ways.

I’ve been researching and writing about sustainable goal setting for the past 11 years, and I still find it fascinating. The way small decisions can powerfully shape not only the lives we live, but also who we become is incredible to me.

I love getting to know people’s stories, along with their unique strengths and challenges. I work with business owners, professionals, and busy people who are carrying a lot and want to move forward with more intention. Partnering with clients to help them untangle mental knots and create a clear plan for moving forward is one of my favorite things.

My approach is practical, personal, and steady.

I don’t believe most people need more pressure or more information. They need:

• clarity and space to figure out what really matters

• honest perspective

• better rhythms

• systems that fit real life

• accountability with grace

I live in Birmingham with my husband, Joseph, and our four kids. When I’m not nerding out about goal setting, I enjoy making art, chatting on the front porch, and good food.